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Be You Training
Digital Marketing & Growth Lead
About Be You Training
Be You Training (كن أنت للتدريب) is a growing Arabic-language education and personal development company offering online courses, coaching programs, retreats, memberships, and digital products.
We are looking for a results-driven Digital Marketing & Growth Lead to own our digital acquisition strategy, optimize sales funnels, manage paid media, and lead marketing execution with a clear focus on measurable revenue growth.
This is a hands-on leadership role for someone who combines performance marketing expertise, commercial thinking, AI-powered workflows, and the ability to lead creative execution.
Key Responsibilities
1. Paid Media & Performance Marketing
- Plan, execute, optimize, and scale Meta Ads and Google Ads campaigns.
- Manage advertising budgets, audience targeting, retargeting, bidding strategies, and creative testing.
- Monitor campaign performance and identify opportunities to improve acquisition efficiency and profitability.
- Allocate budgets based on performance data and agreed business objectives.
2. Sales Funnels & Conversion Optimization
- Own the customer journey from paid traffic and lead generation to enrollment, upsells, and retention.
- Build and optimize landing pages, masterclass funnels, registration journeys, checkout flows, and enrollment processes.
- Conduct A/B testing across creatives, audiences, offers, landing pages, and calls to action.
- Identify conversion bottlenecks and prioritize improvements based on potential business impact.
3. WhatsApp Marketing
- Own WhatsApp marketing strategy as a core lead-nurturing and sales-conversion channel.
- Develop segmented campaigns, broadcasts, masterclass reminders, follow-up sequences, and re-engagement campaigns.
- Connect WhatsApp journeys with advertising campaigns, landing pages, CRM systems, and sales processes.
- Monitor response rates, lead engagement, and conversion performance.
- Ensure messaging follows applicable platform policies and customer consent requirements.
4. Email Marketing & Automation
- Build and optimize email sequences for lead nurturing, onboarding, re-engagement, upselling, and retention.
- Develop automated workflows, customer segmentation, behavioral triggers, and lead follow-up processes.
- Coordinate integrations between CRM systems, funnel builders, email platforms, payment systems, and marketing tools.
- Monitor automation performance and continuously improve customer journeys.
5. Revenue & Commercial Performance
- Own agreed marketing performance targets, including ROAS, CAC, CPL, conversion rates, and revenue contribution.
- Monitor campaign economics, break-even ROAS, and profitability in collaboration with leadership.
- Forecast campaign performance and recommend budget allocation based on measurable results.
- Track performance by product, offer, audience, and acquisition channel.
- Identify opportunities to increase average order value, upsells, cross-sells, renewals, and customer lifetime value.
6. Analytics & Reporting
- Maintain accurate conversion tracking across advertising platforms, landing pages, email, WhatsApp, checkout, and sales processes.
- Use analytics dashboards to evaluate campaign performance and identify growth opportunities.
- Deliver concise weekly performance reports covering results, budget utilization, insights, risks, and recommended actions.
- Identify discrepancies between advertising-platform reporting and actual sales data.
- Translate data into clear recommendations for the General Manager.
7. AI-Powered Marketing
- Use AI tools to accelerate creative testing, generate ad copy variations, conduct audience research, and analyze campaign performance.
- Apply AI to improve reporting, content generation, marketing automation, and workflow efficiency.
- Identify opportunities to integrate AI into daily marketing operations while maintaining quality and brand consistency.
8. Creative & Team Leadership
- Lead and coordinate designers, video editors, content creators, and marketing specialists.
- Brief creative team members with clear objectives, target audiences, messaging, and campaign requirements.
- Review designs and video content and provide clear, actionable feedback.
- Ensure creative output aligns with brand guidelines, campaign objectives, and performance insights.
- Establish clear priorities, deadlines, workflows, and quality standards.
9. Sales & Cross-Functional Collaboration
- Work closely with the sales team to improve lead quality, follow-up speed, and enrollment conversion.
- Coordinate marketing campaigns for courses, coaching programs, masterclasses, retreats, memberships, and digital products.
- Collaborate with leadership on campaign planning, launches, offers, and growth priorities.
- Communicate risks, dependencies, and performance issues proactively.
Required Qualifications & Experience
1. Education & Professional Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
- 3–5 years of hands-on digital marketing and performance marketing experience.
- Proven experience managing at least $10,000 in cumulative advertising spend, supported by measurable campaign results.
- Demonstrated experience independently managing Meta Ads and Google Ads campaigns.
- Experience building and optimizing complete sales funnels for online education, coaching, digital products, subscriptions, or similar offers.
- Proven experience with WhatsApp marketing, email marketing, and automation.
- Previous experience leading creative teams, marketing specialists, freelancers, or agencies.
2. Technical & Analytical Skills
- Strong knowledge of Meta Ads Manager, Google Ads, GA4, conversion tracking, and attribution.
- Experience with CRM systems, funnel builders, email marketing platforms, and automation tools.
- Strong understanding of CAC, ROAS, CPL, conversion rates, break-even ROAS, and campaign profitability.
- Proficiency in Google Sheets or Microsoft Excel and performance reporting.
- Ability to identify funnel bottlenecks and make data-driven decisions.
- Hands-on experience using AI tools in daily marketing workflows, including content generation, campaign analysis, creative testing, audience research, and automation.
- Ability to troubleshoot marketing technology and integration issues.
3. Language Requirements
- Arabic: Native or near-native proficiency, with excellent written communication and persuasive marketing copywriting skills.
- English: Professional working proficiency, including written and spoken communication.
- Ability to adapt marketing messages to different Arabic-speaking audiences and regional markets.
4. Leadership & Work Requirements
- Strong communication, organization, prioritization, and problem-solving skills.
- Ability to manage multiple campaigns and collaborate effectively across marketing, creative, and sales teams.
- Reports directly to the General Manager, delivering concise weekly performance reports.
- Handles feedback, changing priorities, and changes in direction professionally, including under deadline pressure.
- Able to brief, review, and provide clear, actionable feedback on design and video content.
- Comfortable working independently in a fast-paced, target-driven environment.
- Available for full-time remote work during company working hours, with flexibility during launches.
Preferred Qualifications
- Experience in online education, personal development, coaching, or wellness.
- Experience with masterclass, webinar, high-ticket, and retreat sales funnels.
- Familiarity with WhatsApp Business Platform, or comparable tools.
- Experience with membership retention and renewals.
- Experience marketing to audiences across the Middle East and North Africa (MENA).
What We Offer
- Competitive salary and performance-based incentives tied to agreed business outcomes.
- A flexible remote working environment, aligned with company working hours and launch requirements.
- Direct collaboration with the General Manager and ownership of marketing growth.
- Access to Be You Training's courses and programs.
- The opportunity to build and improve a growing marketing and sales function.
- A mission-driven team focused on authenticity, personal development, and growth.
Core Values
We seek someone who demonstrates ownership, accountability, continuous learning, data-driven decision-making, and a commitment to advancing Be You Training's vision.
Why Join Be You Training?
Join a mission-driven team where you can take ownership of measurable growth, lead meaningful marketing initiatives, work closely with leadership, and contribute to a growing portfolio of education and personal development programs.
Application Requirements
Please submit your CV and include the following:
- Three campaign results: Include advertising spend, revenue or conversions, ROAS or CAC, and the measurement period.
- Largest advertising budget managed: Specify the budget, channels, duration, and your responsibilities.
- One end-to-end funnel: Explain the strategy, target audience, tools, execution, and measurable results.
- Tools and languages: List the marketing platforms, CRM systems, automation tools, and AI tools you have used, along with your Arabic and English proficiency.
- Three professional references: Provide each reference's full name, job title, organization, professional relationship, and professional contact details.
At least one reference must be a current or former direct manager or supervisor who can verify your responsibilities, performance, and professional experience. References will be contacted during the final recruitment stage with your knowledge and consent.
Shortlisted candidates may be asked to complete a practical case study assessing campaign analysis, funnel optimization, budget allocation, AI-assisted marketing, and growth strategy.
We are looking for a marketing leader who can turn marketing investment into measurable, sustainable business growth—not simply generate activity or awareness.